CLIENT: the Garden Concierge, Inc.
CHALLENGE:
This is a new company that provides garden maintenance
and concierge services. They had some basic business materials such as
business cards, a brochure and customized invoices they had done themselves,
but wanted a brand identity created to reflect their attention to detail,
sophisticated design, and down-to-earth practicality.
SOLUTION:
For
inspiration, I began with their tagline, "...Indispensable
services that take root in your garden and flourish with your style of
living." They also gave me a pillowcase
with a bamboo-like pattern that had shapes and colors they liked. In addition,
I gathered qualitative words they used to describe the business such as
"earth, four elements, verdancy, creative, rich, and classic."
Through multiple rounds of samples and feedback, ideas bursting forth
from all directions, a logo was born. We are in the process of developing
the rest of the set of collateral with the intention of having it ready
before the spring thaw.
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