decided you need something designed a logo, brochure, website or
presentation, for example. Then what? Below is a rough summary of the
design process for most projects. I have also tried to indicate how long
each step might take for a typical logo project. Please understand, however,
that every project is different. Some steps might sail quickly while others
might take longer.
Information gathering, discussion about needs objectives and problems
to be solved, and establishment of design criteria. Project assumptions
are generated out of this phase and detailed in a project estimate.
Expected costs for the remaining phases are also detailed in the project
On approval of the project estimate, the Designer will generate and
present 3-6 design solutions that meet the discussed design criteria.
Often color designs are developed first in black and white during this
phase. The Client chooses which of the design solutions meet the needs
The accepted design solution(s) are refined and developed further including
typography, addition of color and refinement of illustration. In some
cases, additional ideas may evolve at this point generated by either
the Designer, the Client or both.
Upon final approval, the Designer will create low and high resolution,
grayscale and color versions of the logo that are suitable for embroidery,
print and web use. A CD will be issued to the Client containing all
of these files. The Designer will produce usage guidelines and suggestions
for implementation on stationery, print, web, clothing and promotional
ESTIMATED LOGO DEVELOPMENT PROJECT TIME: 44-70 hours
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Identity | Print
| Illustration | Web
| Presentation | Apparel,